Activision
Product leadership grounded in UX
Overview
I lead technical product initiatives at Activision across player identity, account security, platform modernization, and data-driven player experiences. I work across complex systems and cross-functional teams to define product behavior, navigate constraints, and take initiatives from definition through launch. My background in UX shapes how I approach these systems, keeping the player experience central to product decisions.
Role
Product Lead
Previously Senior UX/UI Designer
Timeline
2021–Present
Focus
Digital Products
Player Identity
Platform Experiences
Selected Product Work
Platform Modernization
I lead product work for the modernization of Activision’s web account platform, defining requirements, sequencing platform changes, managing dependencies, and aligning teams across complex account experiences and integrations.
The challenge is evolving critical infrastructure that players, games, and active product development continue to depend on. This work is creating a more flexible foundation for evolving account experiences, security capabilities, and future platform needs.
Scope
Authentication
Registration
Account experiences
Platform integrations
Strategic priorities
Preserve player continuity
Enable ongoing product development
Improve analytics & observability
Build for future platform needs
Account Security
I lead product work across web authentication, verification, and multi-factor authentication, defining requirements and coordinating delivery across security, engineering, design, legal, QA, and Player Support.
The challenge is strengthening account protection while integrating web experiences with game account and identity systems, without creating unnecessary friction for legitimate players. This work has expanded the security options available to players while continuing to evolve the broader web account experience.
Youth Accounts & Parental Consent
Youth account and consent requirements span a complex set of systems and edge cases, including age state, account creation, authentication, parent approval, permissions, game access, regional requirements, and Player Support.
I moved the initiative forward by identifying the critical questions that needed resolution across cross-functional teams, driving product requirements and web UX, and aligning partners on how the experience should behave across web and game.
Scope
All modern Call of Duty titles
Tony Hawk Pro Skater
Crash Bandicoot
All franchise websites
Transactional emails
Connected systems
Account access and social features
Age and consent states
Parent and child journeys
Verdansk Replay
I led Marketing Technology delivery for Verdansk Replay, a personalized Call of Duty experience that transformed player gameplay data into individual achievement cards. I partnered across design, data engineering, web engineering, and Legal to take the experience from concept through launch.
The challenge was turning highly variable gameplay data into a reliable personalized experience tied to the right player. The experience reached more than 1.45 million unique achievement cards in its first 24 hours, generating significant social engagement and overwhelmingly positive sentiment.
Selected UX Work
Call of Duty Stats
I led UX for key parts of the Call of Duty Combat Record and stats experience, working across design, engineering, User Research, and franchise stakeholders to create an experience that could work across titles and surfaces.
A central challenge was defining where and how players entered the experience across titles with different technical environments, while determining which stats should be available from each context. I also designed for differences in player data, theming, and front-end constraints, including states for players who had not yet played enough matches to generate meaningful stats.
Scope
Cross-title experience
Web + game
Navigation & entry points
Responsive UI
Key considerations
Player data availability
Title context
Theming
Technical parity
Warzone Recruit a Friend
As the sole UX/UI designer for the web experience, I designed the end-to-end journey for inviting friends, understanding eligibility, onboarding, and tracking progress across web and game.
The challenge was creating a cohesive experience across game and web, while accounting for different player states, eligibility, privacy, and technical constraints. I worked across product, engineering, game teams, and user research to define the experience, gather player feedback, and carry it from early flows through final UI.
Experimentation Platform
I led UX design for a 0-to-1 internal experimentation platform, working closely with the engineering team from early discovery through implementation. I conducted research with data scientists and product teams, defined workflows and requirements, tested concepts with users, and mentored another designer through the process.
The challenge was turning complex experimentation workflows into a coherent product model, from organizing and discovering tests to managing iterations of the same experiment over time. The platform established a central record of A/B tests across Call of Duty, although deeper integration with the tools teams already used remained a barrier to broader adoption.
Scope
0 → 1 internal product
A/B experimentation
Cross-functional users
Research through delivery
Users
Data scientists & analysts
Product teams
Studio teams
Marketing & engineering
