Challenge
As a parent, the struggle of managing and sharing information
regarding my son with my family is persistent. My goal was to
explore better solutions than the current organizational tools with
parents and families in mind. The result was shared mobile platform
for families called My Tribe.
Role
Research, UX, Prototype, Mobile Design
Timeline
January 03, 2019 – February 10, 2019
Tools
Survey Monkey, Illustrator, InVision, Prezi
Problem
We have observed that in families of school-age children, one
parent knows most of the child related scheduling and
information, while the other does not. This can lead to stress
and inefficiency when sharing family duties.
How might we allow them to share and access information to
alleviate their stress and let them focus on family?
Research
Personal Interviews and Digital Surveys
“
I wish my parents could know when my kids’ sports
games are without having to call them all the time.”
Claire: Writer, Mom of 3
“
I make a hard copy of all our son's information for my wife
Brian: Sales, Dad of 2
What influences your decisions most?
Survey of 20 parents with school-age children
Insights
Typically one parent knows the majority of the child-related information. This can be stressful
and inefficient when coordinating family schedules and managing other family tasks. With time as a
primary influence, the solution should not require much user input and effort.
Opportunity
Provide a shared mobile hub for family members to share to easily coordinate schedules, share
information and stay organized.
Target Audience
- Age 30-45
- Parents of school-age children
- Actively involved with children's scheduling
Parents are already struggling to manage work, responsibilites of daily living, and
caring for their children. They often need to share responsibilites. Having no
seamless way for all family members to be in-sync adds stress on top.
Siteflow
I used card sorting to determine an app
flow that felt intuitive and streamlined.
Creating a home dashboard allows the user
to quickly see a snapshot of their most
useful information.
Visual Development
I chose a warm color to
represent the feeling of
family. The typeface is
the iOS system font, San
Francisco. Icons are
minimal to keep the UI
focused and uncluttered.
Primary Features
All primary features are accessible by the main navigation with
easy access through the home dashboard as well.
Scenarios
Rachel schedules a playdate for her daughter when picking her up from school.
MyTribe has easily accessible calendars for each family member.
After school, Rachel takes her daughter to sign up for gymnastics lessons. She
needs the pediatrician information to fill out the forms.
Before heading home, Rachel wants to get an idea for dinner the next week. She finds a
recipe, adds the ingredients to the grocery list so her husband can pick them up later,
then adds the meal to the calendar.
Prototype
Try Prototype
"It takes a tribe to raise a human"
-Yuval Noah Harari
Reflections
My Tribe offers a shared experience for families to stay
organized and access important information about their
children quickly and easily. I think this idea can be expanded
to include grandparent profiles where adults are sharing
caregiver responsibilities. The biggest challenge with this
concept would be to get users to input initial information.
Designing a process that helps users onboard quickly would be
important to user engagement.
