Challenge
As a parent, the struggle of managing and sharing information
regarding my son with my family is persistent. My goal was to
explore better solutions than the current organizational tools
with parents and families in mind. The result was shared mobile
platform for families called My Tribe.
Role
Research, UX, Prototype, Mobile Design
Timeline
January 03, 2019 – February 10, 2019
Tools
Survey Monkey, Illustrator, InVision, Prezi
Problem
We have observed that in families of school-age children, one
parent knows most of the child related scheduling and
information, while the other does not. This can lead to stress
and inefficiency when sharing family duties.
How might we allow them to share and access information to
alleviate their stress and let them focus on family?
Research
Personal Interviews and Digital Surveys
“ I wish my parents could know when my kids’ sports games are
without having to call them all the time.”
Claire: Writer, Mom of 3
“ I make a hard copy of all our son's information for my
wife
Brian: Sales, Dad of 2
What influences your decisions most?
Survey of 20 parents with school-age children
Insights
Typically one parent knows the majority of the child-related
information. This can be stressful and inefficient when
coordinating family schedules and managing other family tasks.
With time as a primary influence, the solution should not
require much user input and effort.
Opportunity
Provide a shared mobile hub for family members to share to
easily coordinate schedules, share information and stay
organized.
Target Audience
- Age 30-45
- Parents of school-age children
- Actively involved with children's scheduling
Parents are already struggling to manage work, responsibilites
of daily living, and caring for their children. They often need
to share responsibilites. Having no seamless way for all family
members to be in-sync adds stress on top.
Siteflow
I used card sorting to determine an app flow that felt intuitive
and streamlined. Creating a home dashboard allows the user to
quickly see a snapshot of their most useful information.
Visual Development
I chose a warm color to represent the feeling of family. The
typeface is the iOS system font, San Francisco. Icons are
minimal to keep the UI focused and uncluttered.
Primary Features
All primary features are accessible by the main navigation with
easy access through the home dashboard as well.
Scenarios
Rachel schedules a playdate for her daughter when picking her up
from school. MyTribe has easily accessible calendars for each
family member.
After school, Rachel takes her daughter to sign up for
gymnastics lessons. She needs the pediatrician information to
fill out the forms.
Before heading home, Rachel wants to get an idea for dinner the
next week. She finds a recipe, adds the ingredients to the
grocery list so her husband can pick them up later, then adds
the meal to the calendar.
Prototype
Try Prototype
"It takes a tribe to raise a human"
-Yuval Noah Harari
Reflections
My Tribe offers a shared experience for families to stay
organized and access important information about their children
quickly and easily. I think this idea can be expanded to include
grandparent profiles where adults are sharing caregiver
responsibilities. The biggest challenge with this concept would
be to get users to input initial information. Designing a
process that helps users onboard quickly would be important to
user engagement.
